Concept to Completion:
My Leadership Style
From immersive media installations to large-scale global events, my leadership style is rooted in the ability to guide a concept through every stage of execution. I’ve led multidisciplinary teams of up to 18 people, delivering complex projects for organizations like the United Nations and brands such as FIFA, BMW, and Adidas. I balance creative vision with production precision—translating ambitious ideas into real-world experiences through clear strategy, strong stakeholder management, and solution-oriented thinking. Whether launching a new creative division or managing high-stakes cultural moments, I lead with clarity, collaboration, and a relentless focus on bringing bold concepts to life.
Head of Creative Services
The Department
London, United Kingdom
Creative Leadership
Led the development and execution of creative pitches and projects across multiple platforms, integrating trend research, immersive storytelling, and innovative technology. Collaborated with senior leadership to manage timelines, budgets, and creative resources while serving as the primary contact for internal teams and external partners to ensure seamless project delivery.
Team Management
Collaborated with the Executive Creative Director on team strategy and growth, fostering a culture of innovation, efficiency, and collaboration. Provided leadership across the creative team by managing resources, mentoring staff, and coordinating internal and external contributors to ensure successful project delivery within budget and scope.
Account Management
Managed and developed key client relationships by understanding their strategic goals and delivering tailored creative solutions. Collaborated with the Head of Partnerships and marketing teams to drive client growth, while representing the agency at industry events to generate new business opportunities.



Executive Creative Producer
Unit9
London, United Kingdom
Consulting
WIP
Project Management
WIP
Public Tender Bidding
WIP
Tutor
Limkokwing University
London, United Kingdom
Curriculum Development & Academic Leadership
Planned and structured the syllabus for multiple semesters of the Global Campus program, aligning real-world design challenges with academic objectives. Worked closely with the Academic Coordinator to ensure the curriculum fostered innovation and reflected current industry standards.
Teaching & Student Mentorship
Delivered twice-weekly tutorials focused on creative thinking tools like lateral thinking and guided interdisciplinary student teams through the process of entering public design tenders. Provided ongoing mentorship to help students develop practical skills and navigate competitive submission processes, resulting in several groups winning public competitions.
Industry Engagement & Institutional Promotion
Participated as a panelist alongside industry and academic professionals to evaluate student projects and support tender submissions. Also developed strategies to elevate Limkokwing’s visibility in London through creative outreach and partnerships.






Gallery Communications
Crowsnest Gallery
London, United Kingdom
Public Relations & Promotion
WIP
Event Management
WIP
Art Consultation
WIP
Shareholder & Strategist
Expressive AI
San Francisco, USA
Creative Production
Led the planning and execution of a professional photogrammetry shoot to support the development of animated avatars, casting eight models from top London agencies. Oversaw all production elements to ensure high-quality visual inputs for machine learning-driven character design.
Collaboration on Innovative Avatar Technology
Worked alongside inventor Chris Shaw and his research team at Cambridge University to support the development of emotionally responsive, physics-based avatars. Contributed to a cutting-edge project aimed at enhancing AI chatbots for medical and educational applications through lifelike character animation.
Public Relations & Media Outreach
Launched PR efforts to raise awareness of Expressive’s technology, including securing Vice Magazine coverage of the avatar production process. Helped position the studio at the intersection of advanced AI, digital identity, and media innovation.





